The Rogers Rookie Tour is a national program designed to bridge the gap between entry-level tennis and the provincial competitive junior circuit. Prior to 2009, Rookie Tour events were met with a great deal of success in many provinces, including Ontario, British Columbia, the Prairie and Atlantic regions. It is this success that led to the development of the national Rogers Rookie Tour program that was launched in 2009. In its inaugural year, over 150 Rogers Rookie Tour events were organized for more than 3,000 participants nationwide.
This program has the potential to reach thousands of juniors each year at tennis clubs and tennis centres throughout the country, and can encourage these players to continue through the tennis pathway to become regular competitors and/or lifelong tennis enthusiasts.
It’s a lot to ask a young person to jump from entry-level tennis to the provincial competitive junior circuit. The Rogers Rookie Tour makes that jump more of a step, allowing junior players to play competitive tennis at an introductory level. Some of these young faces may be ones to watch in the years to come, while countless others will also triumph just because they’ve discovered a passion that will be with them for years to come.